The conversation explores the evolving landscape of vendor relationships and the impact of AI on business strategies. It highlights the challenges faced by channel partners in navigating shifting margins, the importance of trust in vendor relationships, and the need for partners to adapt to the AI revolution. The discussion emphasizes the role of partners in driving customer relationships and the necessity for sustainable vendor-partner dynamics to thrive in a rapidly changing market. Hosted by Cass Cooper, featuring Avis Yates-Rivers, President and CEO of Technology Concepts Group International, and Steve Burke, CRN Executive Editor.